Research Project

Conceptualisation and Book Design for Cabaret Voltaire, Zurich, 2015
In collaboration with Adrian Notz

Dada Hand Book
Adrian Notz and Yael Wicki
Publisher: Zürich Cabaret Voltaire 2015.
©2015

As part of my job as curatorial assistant at Cabaret Voltaire (2014-2015), i've conducted research in the history of DADA in order to conceive a Dada Hand Book for the 100th anniversary of DADA together with then director of Cabaret Voltaire, Adrian Notz.

We based the Dada Hand Book on a text by Adrian Notz telling the story of DADA to the interested visitor of Cabaret Voltaire. The structure of the book is based on the Elevator Pitch (short and coherent), relying on the five principles of Business Pitches: Context, Objective, Strategy, Implementation and Effects – counted down on the five fingers of Adrian's hand. As references we added quotes by Dadaists like Hugo Ball and Elsa Freytag von Loringhoven and photographs of original dadaist works.

In order to value the dadaist women, I've added and wrote the story of one female dadaist to each of the four geographical sub-chapters Zürich, Berlin, Paris and New York.

The book was launched in august 2015 and successfully sold out all it's printed copies.

©Yael Wicki